Tuesday, March 9, 2010

China Railway Materials

• Take care the whole marketing program from the Lacoste Polo Shirts launch to the end of the life, in general• Promotion program, including making the creative, media plan, gift, POP, action guideline • Regulate marketing process, such as retail display guideline, channel incentive procedure and audit procedure• New product launch event and training plan• Distributor incentive management• Marketing survey to evaluate promotion effectiveness• Implement the Cheap Lacoste Polo Shirts Dominance strategy• Co-branding activity, sponsorship program, such as with Sohu.com, premier sponsorship for the movie of Mobile Phone• Implement Lacoste Shirts City Penetration strategy, research the consumer behavior characters and competitor strategy in T3/T4 cities and generate marketing policy to increase Motorola brand awareness and sales volume • Develop IT system for marketing management, such as retail sales data collecting system, Market share data analysis system and SMS training system
I wanna be the place you call home
What makes the desirt beautiful
First need your hand and forever can begin
I am slow walker but I never walk backward
love and be loved in return